Manager: Boss, I am sad to report that our sales have dropped quite a lot la.
Boss: I know and that worries me. Do you have any ideas on what to do?
Manager: I don't know la boss. Everything we do just didn't catch fire la.
Boss: Let me see the product again. Hmmm! I know, lets change the name of the product, add more colours. get a catchy name.
Manager: You mean a new product?
Boss: Sort of.
Manager: I don't get you
Boss: Instead of Kicap Cap Isa, we change it to Kicap Cap Sia. Just add a little more Ajinimoto inside, change the labeling to make it attractive and offer a bigger bottle for the price of the old one.
Manager: Do you think the people would buy it?
Boss: Do you have any other idea?
Manager: What about close shop?
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